ThirdHome, the global luxury second-home exchange club, has appointed Julian Sedgwick as Business Development Director for Southeast Asia and Brooke Ashton Carvalho as Head of Product to support its regional growth and global product strategy. These hires signal the company’s strategic focus on expanding in Asian markets and enhancing its platform experience for members.
Key Facts At A Glance
- ThirdHome is a private luxury travel club for second-home owners with 30,000+ properties in over 100 countries.
- Julian Sedgwick has been named Business Development Director, Southeast Asia.
- Brooke Ashton Carvalho has been appointed Head of Product.
- Sedgwick is based in Singapore and will lead regional expansion efforts.
- Carvalho will manage ThirdHome’s product roadmap with a focus on personalisation and user experience.
- Sedgwick brings 25+ years of global real estate, investment and UHNW networking experience.
- Prior roles include senior leadership positions at Savills, JLL, BNP Paribas Property, Crown Group and Damac Properties.
Strategic Leadership Additions
ThirdHome named Julian Sedgwick as its Business Development Director for Southeast Asia, based in Singapore. Sedgwick will spearhead efforts to deepen the company’s footprint in the region, targeting partnerships with luxury hospitality developers, branded residences, and affluent second-home owners. His background includes more than 25 years in international real estate and investment structuring, with experience across major property firms and his own consultancy advising on market entry and capital strategies.
Product Strategy and Member Experience
The company also appointed Brooke Ashton Carvalho as Head of Product. In this role, Carvalho will lead the evolution of ThirdHome’s product roadmap, prioritising personalisation, intelligence, and seamless experiences across the member journey. Her previous work includes managing large-scale product ecosystems for global technology firms.
What This Means for ThirdHome
By strengthening leadership across both regional business development and product innovation, ThirdHome is aligning its organisational capabilities with strategic growth objectives:
Regional expansion: Sedgwick’s role emphasises ThirdHome’s ambition to grow in Southeast Asia, a region with rising demand for luxury travel and second-home ownership.
Digital and member experience: Carvalho’s appointment underscores the importance of enhancing technology and user experience to support a competitive, global luxury travel exchange.
These moves reflect broader industry trends where luxury travel and residential networks increasingly blend technology-driven engagement with regional market penetration strategies.
